1. What happens after activation

The moment your plan goes active, your agents start working — you don't have to trigger anything.

Your niche gets researched

The research agent studies what's actually working in your industry right now and builds a bank of hooks specific to your brand, not generic templates.

A strategy is drafted

Hooks are scheduled across your content pillars so your feed has variety instead of ten versions of the same idea.

Your first video is produced

Script, footage, music, captions and your branding, assembled into a finished vertical video.

It arrives for approval

Usually within 5–10 minutes, in your chat, with buttons attached. Nothing publishes until you say so.

Nothing publishes without your approval. Every video waits for you. If you go quiet for a few days, videos queue up rather than going out unseen.

2. Approving your daily videos

This is the day-to-day loop, and it takes about a minute. Each video arrives with the hook text, the caption that will be posted, and three buttons.

ButtonWhat it does
✅ ApprovePublishes to every platform you've connected, with a caption variant tuned per platform.
🔄 RegenerateDiscards this version and produces a fresh one.
💬 FeedbackTell us what to change first — the next version is built around your note.

You can also just type your feedback as a normal message in reply to a video. "The hook is too generic for SaaS founders" produces a much better second version than "make it better" — name the specific thing you want different.

Watch it before you approve. Approving publishes immediately across every connected account, and there's no unpublish button. Deleting afterwards means deleting on each platform by hand.

3. Catching up with /today

Busy day, unread chat? Send /today and everything produced today is resent in one batch, still approvable. Nothing gets lost at the bottom of a thread you didn't scroll.

4. Adding your own footage

Send any photo or video straight to your bot and it joins your brand library, ready to be used in future videos. You'll be asked two quick things:

You can upload from the dashboard too, where you can also edit an asset's details, reuse a specific one in the next run, or delete what you no longer want.

This is the single highest-return thing you can do. Videos built from your real product, your space and your team consistently outperform stock footage. A handful of your own clips changes the output more than any settings change.

5. Changing settings by chatting

You don't need to find a settings screen. Say what you want in plain English and it's applied:

Changes take effect on the next production run. If you want to see the effect straight away rather than waiting for the next scheduled slot, ask for a test video.

6. Connecting your platforms

Connect once and every approved video goes everywhere at the same time. Supported: TikTok, Instagram, Facebook, LinkedIn, Pinterest, YouTube and X.

Connect or reconnect from Settings → Connected Accounts in the dashboard. One click per platform.

Tokens expire. Platforms periodically invalidate access, and the symptom is a video that you approved but never appeared. If that happens, reconnect the affected platform — nothing else is wrong.

7. What the dashboard adds

Everything essential works from chat. The dashboard is where the bigger picture lives:

8. Reading your results

Once your accounts are connected, performance flows back in and your analyst agent reports on what worked. Over time that feedback shifts your strategy toward the hooks and formats your audience actually responds to.

Two honest caveats worth knowing early. New accounts sit in a small test audience for the first few weeks, so early numbers say more about the platform's sampling than about your content. And saves and shares matter more than views — they're what pushes a post beyond your existing followers.

9. Plans and billing

Your plan sets how many videos and carousels are produced per day and which agents are on your team. Change plan or cancel any time from Billing in the dashboard.

Cancelling never cuts you off mid-cycle: you keep producing and publishing through the end of the period you've already paid for, and everything made for you stays yours.

10. Habits that get better output

11. FAQ

Usually 5–10 minutes after activation. Your agents research your niche, write a hook, produce the video and send it for approval. You don't need to do anything while that happens.
No — you can approve and manage everything from the web dashboard. Telegram is recommended because it gives you one-tap approval from your phone with no login, but it's optional.
The video is queued for publishing to every connected platform, with a caption variant optimised for each. It's immediate and there's no undo, so watch it first.
Any time. Say what you want in chat — tone, frequency, formats, subject matter — and it's applied on the next run. The dashboard has the same controls if you prefer screens.
Tap Regenerate for a fresh version, or Feedback to say what to change. Specific feedback works far better than general feedback — name the thing you want different.
Yes, and you should. Send any photo or video to your bot and it joins your brand library. Real product, team and space footage consistently outperforms stock.
Almost always an expired platform connection. Go to Settings → Connected Accounts and reconnect any platform showing as disconnected, then re-trigger publishing from the dashboard.
Yes. Each brand is separate — its own bot, media library, strategy and schedule — and you switch between them in the dashboard.

Still have a question?

Ask in your chat — your team answers there — or reply to any email we've sent you.

Get Started